Could it be that the same e-mail is receiving your messages for several customers, because they belong to the same family?
Could it be that terminations are being sent during the renewal period of other products?
Could it be that cross-selling messages hit customers that are ensnared managing a claim?
MEMENTO 1 – CONSCIENCE
(A 3-months project)
A LIGHT-TOUCH PERIPHERAL INTEGRATION
Integration is done in the messages gateways (Mail, SMS, Push…) to:
- Load contacts sent through any channel
- Parametrize which contacts go to which processes
TO BUILD AN OUTSIDE-IN VIEW
SPECTRUM VIEW
To see what you tell your customers about and in which amount.
PRESSURE DIAGRAM
To understand whom you contact in a timeframe and with how much weight.
DOTS:
THE PERSONAL EXPERIENCES WITH YOUR BRAND
A set of episodes that will last in time and that, all together, give off a behavior that can be represented with a non-linear process.
