Balandra Software S.L. is currently developping the projecto LEMMINGS. The goal of that ambitious R&D project is two-fold:
- the creation of a dashboard for the monitoring of the brand behavior and its impact on the customer experience, individual as much as aggregated and
- the management of said behavior through the usage of non-linear processes.
The project has been cofinanced by the “Ministerio de Energía, Turismo y Agencia Digital” within the “Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016”, in the Strategic Action in Economy and Digital Society – Digital Impulse, 2017 vintage, with the dossier TSI-100110-2017-10.