A TRULY INNOVATIVE SOLUTION
For industries delivering complex services to multi-million customers’ bases, the advent of the Digital Age has brought significant disruption in the nature of the customers’ journeys. Most of the journeys of a Digital Customer have become highly complex and unpredictable.
THE TRADITIONAL APPROACH HAS REACHED ITS LIMITS
A task-centric technology produces a static business process. It is increasingly expensive to handle complex, customer-like cases.
The independent system, fed with data extractions, does not handle the dynamism of the customer context, mostly in the services industries.
Increasingly complex to handle an omnichannel experience, it is never enough to manage a customer self-service approach.
While a “cool vendor” in the BPM area, Balandra is rather an alternative to traditional BPM approaches and solutions; it goes beyond process flow in order to handle volatile events and cases, and take a data-driven and rule-based approach to support dynamic case management and business moments.