We at Balandra are extremely proud that our company has been named one of Gartner’s Cool Vendors for BPM in its 2015 BPM report. As a product class, BPM includes a wide range of technologies and hundreds of qualified vendors. To be singled out in this way is exciting. To be identified as the first vendor to use the data-centric approach is actually awesome.

Now, what is so cool about the data-centric approach? It caters for the unpredictable processes. That seems a contradiction and it is hard to figure out the value behind. Just think: your digital customer journeys across your brand’s channels are unpredictable processes or, as it is described, Improvisational CRM.

We can’t help but agree with Gartner. That is really cool!