BALANDRA USES THE DATA-CENTRIC APPROACH, A NEW DESIGN TECHNOLOGY THAT SOLVES THIS NEED OF CONSTANT ADAPTATION TO THE CONTEXT

Traditional technology works from decisions that are made beforehand, on a predictable way, like trains.

This works very well with internal processes, where you need to ensure the efficiency and the working parameters can be organised as you prefer.

Digital customers journeys do not work like that:

  • They are unpredictable.
  • Personalisation is a must.
  • Change is permanent.