About sylvia

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So far has created 9 blog entries.

Data-centric, the next big thing

Balandra is a Gartner Cool Vendor

We made it!

Léelo, our mother company, with Verti, (Mapfre on-line company in Spain) has just won the BPM Excellence Award de Gartner Group. We are really proud!


NextBestAction Marketing

A new paradigm, according to Wikipedia. It is about deciding what is the next best action in your dialog with your customer. That seems easy… and then it isn’t, because the dialog with your customer, in a services industry, doesn’t model easily. For instance, these decisions: […]

Transactions, Processes & Conversations

Telling one from another
The digital context has been properly solved in the realm of transactions, being “transaction” an exchange between two parties. Currently, in European and North American banks, well above 60% of the transactions are done on-line, and as far as 14% of the customers of European banks such as Norwegian SpareBank1 use only mobile.